Case Study: Embedded Hiring 360° for STH Group

Over 4 months Global Sports Embedded Hiring 360° has helped the in-house talent team at STH manage their current and new recruitment needs, supporting them to hire diverse and quality candidates for their UK and Australian businesses.  

38% £66,240  32 8
Hire Ratio
Current cost saving
equivalent to 18% agency fee
Working days
average time to hire
Number of roles filled


Who are STH Group?


Sports Travel & Hospitality Group (STH) partners with event owners to make the biggest sporting events in the world even better.

From the Olympic Games in London and Tokyo, the Cricket World Cup in England & Wales to the Rugby World Cups in Japan, England, New Zealand and France, our award-winning team cover the globe to create travel and hospitality programmes with one simple ambition – to leave sports fans knowing they have just been part of an experience of a lifetime


What specific hiring challenges were STH facing?

STH were looking to make immediate hires for their London and Melbourne offices with more roles to follow. They wanted a partner who could provide a more holistic service to deliver their end-to-end hiring process, and to both support their internal hiring managers and the head of HR, while providing a best-in-class experience for all candidates.

STH highlighted the need to find a diverse range of sports focussed candidates for their active roles, as well as to communicate their employer brand and EVP to both active and passive candidates in the market. STH also wanted Global Sports to reflect its ED&I and inclusivity focus when promoting its employer brand.


The Global Sports Embedded Hiring Solution

The Global Sports Hiring 360° solution provides full-time embedded hiring support to their  HR teams in London and Melbourne through two Talent Partners, who seamlessly provided end-to-end hiring management and direct sourcing for all immediate hires. As well as, significantly reducing the amount of operational recruitment activity for Hiring Managers and the HR team, delivering an exceptional candidate experience for all applicants that represent the mission, values and culture of STH, was critical.

Through the 360° solution provided, we were able to improve the quality and diversity of applications via direct search, proactive talent pooling, and access to our exclusive database of 200k+ candidates by promoting all vacancies on the Global Sports Jobs platform. Also, we broadened the reach of STH’s employer brand through multiple advertising channels and social media.


Marcus our Global sports talent partner, once again thanks so much for all your help! So appreciated by the team.

Sisii de Winter, Head of HR


The Results So Far

Within four months Global Sports Hiring 360° has already delivered 8 successful hires for STH so far.

This work has delivered a 38% Female hiring ratio - 19% above the sports industry average, with a 32 working days average time to hire - 5 days quicker than the average.

To date, this solution has not only delivered new hires against STH's diversity objectives but critically, saved the business over £66,240 compared to equivalent agency costs.


Want to find out more?

Get in touch with Global Sports and find out how we can support your organisation's talent acquisition objectives. 

Get In Touch





Related Posts

How Global Sports Helped Liverpool City Council Hire for the World Gymnastics Championships

Global Sports’ specialist platform helped Liverpool City Council change their hiring process to attract the people requi...

Read more

Case Study: Embedded Hiring 360° for West Ham United

Global Sports Embedded Hiring 360° provided a full-time solution to the in-house talent team at West Ham United Football...

Read more

Case Study: Embedded Hiring 360° for Arsenal FC

Global Sports Embedded Hiring 360° provided a full-time solution to the in-house talent team at Arsenal FC, managing all...

Read more