With a new corporate structure required a new approach to talent acquisition for PowerBar Europe GMBH. Global Sports provided the flexible solution to enable a new hiring strategy that delivered results across European markets.
Brief
PowerBar was part of Nestlé until it was sold to US group Post Holdings in 2014, leading to many internal changes. From a centralised HR operation under Nestlé, suddenly PowerBar was tasked with taking full control of its talent acquisition and retention strategies. From building a new careers site to identifying new channels for talent attraction, the PowerBar HR team needed to implement an innovative talent acquisition strategy to manage its needs across the DACH and UK markets.
Solution
Conscious of Global Sports’ presence and market expertise in both the UK and DACH regions, PowerBar began working with Global Sports on a job-by-job basis as it continued to define its HR strategy. Jobs have been posted across the English-language Global Sports.com platform and, where necessary, the German-language Global Sports.de platform. Global Sports was one of two digital talent platforms utilised by PowerBar along with its own site and network to ensure the right talent was targeted. Global Sports enabled comprehensive reach of sports industry professionals while the other platform focused on talent in the nutrition and FMCG sectors. Through this approach the HR team was able to attract the right diversity and quality of talent for its functional organisational needs.
The international nature of candidates from Global Sports is extremely valuable to our organisation, yet the ability to also attract local German, Austrian and Swiss talent has effectively supported our business needs.
Lisa Godomski, HR Business Partner
Impact
PowerBar has successfully managed the transition from a centralised corporate HR function and has taken complete control of its own HR operations with the support of the Global Sports platforms and networks across the UK and DACH regions.
We are continually impressed with the quality and diversity of talent that we are able to attract through advertising with Global Sports.
Lisa Godomski, HR Business Partner
Global Sports has supported PowerBar’s HR team with a flexible ‘ad hoc’ approach to attracting talent through activating 30-day job postings when necessary. Global Sports has provided support for more than 8 job adverts over the last 12 months providing an immediate and results-driven solution that has delivered a consistently high level of quality candidates.
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