After 31 days, 52 games and 146 goals, FIFA Women's World Cup 2019 became the most high-profile and successful Women’s World Cup yet and Global Sports was proud to work with the French Football Federation (FFF) and FIFA to support their workforce delivery plan across 9 cities in France and achieve record breaking success for women’s and world sport.
"As for France, they fulfilled their promise to stage
the greatest Women’s World Cup of all time." FIFA
The Opportunity
With the growth of the women’s sport and particularly Women’s Football, the 8th Edition of the FIFA Women’s World cup provided the host country - France and the Fédération Française de Football (FFF) the opportunity to stage the greatest Women’s World Cup of all time.
The Challenge
The FFF established a Local Organising Committee in 2016 to deliver the event, one of it's first tasks was to find a supplier to help mobilise a robust and cost effect workforce delivery plan. Following on from the success of EURO2016, the FFF approached Global Sports, as the global Industry leader in ‘People’, for the solution.
The Solution
Global Sports were engaged early in 2017 to support the digital workforce delivery plan for the event across a 36 month period. We were tasked to help build an engaging employer brand proposition that would support the delivery of a diverse and quality driven talent pipeline both nationally and where appropriate, internationally to deliver the greatest Women’s World Cup of all time.
We were delighted with the support that it received from Global Sports not only in attracting talent but also in building its employer brand and helping to communicate its values to a recognised audience and network of talent. The success of the partnership, led to 80 % of all job opportunities being filled by Global Sports and the tournament being recognised as the greatest Women’s World Cup of all time.
Fédération Française de Football
This was achieved through a combination of Job advertising, targeted media advertising and maximising the value of the Global Sports French and English speaking candidate and partner networks. Not only did this deliver a talented workforce but it positioned The FFF to a global target audience to build the organisations profile and people brand of delivering world class major sporting events.
The Results
The Event has been recognised as the greatest Women’s World Cup of all time by FIFA and Global Sports was proud to be involved in supporting the success of the event.
- The FWWC2019 LOC attracted over 100,000 people to the jobs through a well positioned employer branding and promotional campaign via the Global Sports platform
- The FWWC2019 LOC posted over 100 jobs across the Global Sports network to a broad range of functional disciplines to work for the Event at various levels
- The FWWC2019 LOC received over 10,000 applications to work for the event
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